Keywords are no more important after Hummingbird’ is a killing SEO myth to make you suffer in 2016 ; the presence of particular keywords in search results at 1st page proves that keywords are as important as they used to be. The users’ behaviour of using keywords changes as they progress to buy; they use different keyword at enquiry stage while they use different while comparing at final stage of deal. Therefore, knowing the most promising keywords your potential buyers use may boost up SEO outcome and Des: conversions rate both; these tips are sure to help you in great way.
1. Create the Seed List Of Keywords
Seed list of keywords is the initial set of keywords that seem good at first look. Use the combination of investigation reports and brainstorming thrusts to populate and edit this list. The four guidelines will help you stay at right track: audience; more in use search terms; suggestions; competition level. SEM Rush is a good free SEO tool to populate seed list of keywords.
2. Build the Keyword List
Now the next step is to expand the populated list of keywords. These four guidelines will help you stay at right track: Group the words on particular topic; Encompass exact, phrase, broad matching options; Optimize for particular language and location; Set the columns for competition level for local searches to plan local SEO.
3. Refine the Keyword List
The next step takes you advance stage to figure out the best keywords your potential customers use. There are not hard and fast rules to refine the refine the keywords list but the shared experiences have created a reliable roadmap. These four guidelines will help you stay at right track: Focus on Keyword Category; Identify Competition; Search Landscape; Follow Semantic Grouping.