2015 was a great year for visual marketing. Most businesses that follow the trends knew that implementing more video content in their online marketing would be beneficial. In fact, 96 percent of B2B are using videos as a part of their online marketing. 73% of B2B marketers say that video positively affects their marketing results. The year ended with more and more advertisers focusing on digital video rather than the traditional TV. The focus on the modern day digital video vs. Traditional TV is because of the noticeable decline in TV watching by viewers aged 18 to 34 (as published by Neilson group) by around 4% since 2012. It is predicted that 80% of all internet traffic will be video by the year 2019.
The question is why? Well, the markets (your customers) demand it. Videos have always been able to capture audiences and now these users are telling us where they want to watch their videos and the 'where' is very important for businesses trying to sell or create a presence online. We see with the changes that the user's watching behavior is changing too. 81% of consumers watched videos longer than 10 minutes on their connected TVs, 65 percent watched videos longer than 30 minutes. In 2014, viewers spent 23 percent of their time on tablets watching videos of 30 to 60 minutes in length, more than on any other device.
As society shifts into this virtual reality where everything is at their fingertips it doesn't seem shocking that video content will prevail. Business Insider reported earlier this year that the shift is simply because video content actually works. It is proven to be engaging users the most. According to their data, video has the highest click-through rate (CTR) of all digital ad formats (1.84%), which is perhaps why they predict that online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013. If that doesn't convince you to add more video content to your online strategy then what will?