Unlimited Exposure specializes in designing modern and responsive e-Commerce websites. Once your website is live, you must consider which strategies you will use to drive traffic to your new sales site. Whether you do your own online marketing, or you invest in one of our ongoing eCommerce packages — it is important to know 2016s most effective strategies and trends.
Local SEO isn’t the first thing that comes to mind when speaking of marketing an e-Commerce website, but it is something that could be quite valuable. Although you sell your products or services nationwide or globally, you should hyper-target a few markets where your products are in-demand.
Video Product Demos
Even if you invest in high resolution images, that easily zoom in and out, you should also consider adding a few product videos. A video is an excellent way of allowing potential buyers to view your product from all angles, or even to see your product in use. It is unlikely that you will have the time or budget to create a video for every product, but consider doing so for at least a few of your best sellers.
Bulk Up Your Product Descriptions
There are a few reasons to consider bulking up your product descriptions. For starters, customers like to have a bit more detail when buying a product that they will not see live until it arrives in the mail. Another advantage of longer product descriptions, it that it provides you with more unique SEO optimized content for your website.
Aside from the e-Commerce strategies above, expect to see your mobile sales mix reach an all-time high in 2016. Mobile sales grew to over 40% in 2015, and will continue to do nothing but rise.
If you have any additional questions about how to market or improve your Toronto ecommerce website, don’t hesitate to ask.