Basic Digital Marketing

Digital marketing is a catch-all term that does not guarantee results for websites and Internet businesses. As a Toronto digital marketing agency, we routinely encounter businesses who have tried digital marketing only to see money spent for little return. This understandably prompts the question, is there any real ROI to digital marketing – of course there is, if you know how!

Small business digital marketing relies on skilled approaches in disciplines ranging from SEO to email, PPC, social media, mobile, and analytics. 

As a small business owner, understandably, not all have expert-level knowledge on how to leverage digital platforms. Then, others might not have the time to invest in learning, the budget to invest in PPC, may not have the staff to support a long-term digital marketing campaign, or may not have the resources to accomplish the objective set out. 

How businesses use eCommerce can be the ultimate decider of whether they turn a profit in a given quarter. Using it inefficiently means lower revenues and untapped potential. For any eCommerce business, that’s not ideal. Exploring eCommerce marketing, you’ll find a number of trends to respond to and an overview of challenges.

To Prince Edward Island, tourism is extremely important to its local economy and the lives of the families who live in the province. Unlike any other province in Canada, PEI relies on the income it receives from tourists to produce economic activity. This makes it an interesting case study regarding the importance of tourism marketing.

Bad habits in content development and website coding are nothing to laugh about. Knowingly and unknowingly, websites may be harming their search engine rank with these 7 terrible SEO mistakes.

Approximately 80 percent of all Internet traffic in 2019 will be directed towards video. Across platforms like Instagram, YouTube, Facebook, Snapchat, and others, high quality and engaging video is what keeps brands moving forward and seeing their numbers pop. As one of the best ways to reach a new audience and to increase brand awareness, here are 7 reasons why you may consider video marketing for your website’s digital marketing.

The unique marketing challenges of 2019 are going to push brands to overcome and ultimately should create stronger businesses than ever before.

If you’ve done well in 2018, the next year should be a premiere opportunity to generate bigger numbers and higher returns. In this article, we hope to highlight just a few of the marketing issues marketers will be forced to confront.

Digital marketing comes with its fair share of assumptions. There’s a lot of variables that make or break a campaign. Just because you have a website and an agency to back you up does not guarantee success. That said, there’s a lot of money to be made for brands who engage in digital marketing. No matter if you’re new to the world of online marketing or have already overseen your own campaigns in the past, here are 5 digital marketing myths to avoid.

Leave your competition behind by using digital marketing to elevate your brand beyond its limitations. In market competition, brands are either on their way up or down. There’s no in-between. If you’re serious about ensuring your long-term business success continues indefinitely, digital marketing is somewhere you may want to focus on.

Using content with a focus on link building, anyone can get sites linking direct to your content which is great for giving you more attention from both visitors and search engines. Producing linkable content is not always easy though.

Going out into retail this past Halloween, you may have noticed a lot of Canadian retail stores had already switched their Halloween decorations out in favor of holiday decorations. Even more surprising, there’s a lot of shoppers enjoying the early holiday shopping and already doing some of their Christmas décor shopping. That says a lot about how lucrative the holidays are. Is it time for your brand to start holiday marketing online – hold on because the answer varies.

As the world’s largest social media site for professionals, LinkedIn is a great place to market and advertise. Though LinkedIn is very much its unique social media platform, there’s plenty of tricks and hacks which can be used to maximize exposure on the site.

In digital marketing, ‘content curating’ is recognized as the process of selecting topics relevant to your audience and using these to produce unique, high quality content. Note that these topics may have already been used for content in the past but can be re-used in a curated strategy to produce new pieces.

Planning a digital campaign falters when there is not cohesiveness and coherency in messaging. Inexperienced marketers run into this issue all the time. They focus too much on diversity of messaging in their marketing materials and end up with an inconsistent marketing plan.

Influencer marketing is a powerful tool to building a brand. To reach your goals with influencer marketing, there’s a few things to learn.

Digital marketing is more crowded and competitive than ever. For brands to break through with an influencer, choosing the right influencer and the right strategy is required.

Social media advertising is high profile, innovative, and produces results. Utilizing text, PPC ads, images, infographics, video, and social connections, one can achieve a brand’s target goals at lesser costs than is paid on television advertisements, billboards, and more. Although there’s lucrative reward out there in the world of social media marketing, there are also no barriers to entry meaning competition is high. If you want to create the perfect social media marketing campaign that’s effective and engaging, here are 5 ways how.

SEO is a marketing discipline that is ever-changing, adapting to algorithm changes, consumer behaviour, and trends in the digital world. Though a great way to increase traffic and achieve revenues, it’s incredibly easy to make mistakes that could penalize your site. These are some of the more common blunders we’ve found analyzing sites across North America. Hopefully, 2019 can learn a lot from 2018’s biggest SEO mistakes. Here they are!

Influencer marketing is experiencing exponential growth in a way digital marketing has never seen before. Brands have been using celebrities and influencers for years as a way to sponsor their products and/or services. Today, with the growth of the Internet, there’s never been more influencers to choose from. At their various levels of popularity and relevance, it’s easier than ever for even smaller businesses to maximize their influencer marketing strategies.

If you’re new to the world of digital marketing, you may not know what a landing page is. Those serious about finding success in their digital marketing campaigns come to know precisely how important landing pages are to a strategy.

The speed of a website has significant influence over its search engine placement. A few years ago, Google modified its SEO algorithms to put high priority on website speed above less important factors. Subsequently, a faster site speed also means visitors less likely to leave for a competitor’s site.

Marketing in the digital realm hinges on maximizing social media and related platforms to get eyes on your brand. For those inexperienced with business in social media marketing, get experienced. Local business owners can stand to benefit quite a bit. Even if you’re not a fan of social media, for business, it helps to connect you to new customers you may not otherwise access.

B2B eCommerce is a lucrative category. B2B eCommerce sites make it easier for companies to get supplies, find product, and replenish inventory online. That said, B2B customers shopping eCommerce routinely mention issues ranging from lack of speed in delivery and a lack of communication direct to supplier. As we march towards 2019, here are 11 facts to remember about B2B eCommerce digital marketing.

Your blog can be anything you want it to be. The beauty of blogging is that there are so many different ways to use the format to connect with an audience. Businesses from musicians to lawyers, television companies to restaurants, contractors to medical professionals, and more – they all use blogs to connect and build their audience.

Those who want to develop their very own business blog, it’s extremely important to have a defined schedule and content plan in place. That is, to select titles and topics strategically, knowing what will resonate with your audience. If you don’t know where to start in finding that inspiration, you’re not alone. Thankfully, there are millions of articles, videos, podcasts, and ideas to consider for your blog so don’t be shy in exploring what’s out there. Instead of providing mere copies of others’ blogs, here are a few ideas on how to successfully build a blog’s content strategy.

Looking at why some small, local business websites do not work is an important part to learning what does. If you’re inexperienced with website ownership, consider examining the reasons why some websites are not successful. To this point, an unsuccessful website is just as valuable to us digital marketers as a successful one – perhaps even more. There’s a lot of reasons why websites fail. Sometimes consumers can’t find your online presence, sometimes there’s key pieces of information or contact information missing, and sometimes, there are coding errors – these are a few of the reasons why websites struggle.

Around the tools, technologies, and consumer behaviours that continue to change around digital marketing, one of the few things that have remained a constant over the years is the power of content marketing. It has been predicted the content marketing industry will grow to more than $400 billion by 2021. As we embark on a new year of exciting digital marketing trends, tips, and tricks, here’s a short list of the trendiest content marketing strategies we expect to hit big in 2019.