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How to achievea best result from your investment on your web site design and generate traffic to you web site? Here is a brife guide to the techniques and methods of website optimization which is essential element to succeed in any website marketing online

Web site optimization uniquely combines the disciplines of online search engine marketing and site performance tuning that is necessary to attain a competitive advantage on today's Web

Web traffic can be increased by placement of a site in search engines. And this only can be done by a proper web site optimization. If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines is as important as the web site itself. Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to adopt.

Search engine optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic.

Keywords and Keyword Phrases
When preparing your web pages, you should concentrate on just a couple of keyword phrases (for each page) used in different variations. Avoid using general one-word keywords, as you definitely won't rank high in the Search Engines The META Keywords tag The META Keywords tag will contain a listing of your keywords and keyword phrases that are relevant to your page and enable a Search Engine to find you And you want to optimize you web page based on your meta tags

Search engine submission
Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet. There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.

What SEO (Search engine optimization) company does)
Search engine submission is how a webmaster or SEO company submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet. There are two basic reasons to submit a web site or web page to a search engine.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.

White hat versus black hat
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[28] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. Infamous examples are the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. And the April 2006 removal of the PPC Agency BigMouthMedia. All three companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.

Here at Unlimited Exposure (UE) we offer one stop shopping, that includes, domain registration, small business web hosting, ecommerce website design, Mobile Application and web site design with Content Management Software (CMS) and web site optimization ( SEO). All done in house located in Toronto of Canada.