The advance technologies in ecommerce and mobile have caused a great shift in shopping trends to transform the retail business industry. The marketing strategies of leading ecommerce brands take concern of ever changing competitive trends; so, the success in ecommerce largely depends upon incorporation of the best technology. According to Spencer Spinelli, Director of Emerging Media at Google, “Technology, encompassing the users’ experience with brands, would be a missing link between the ecommerce sales and mobile.”
With so many big names beginning to adopt virtual reality systems, including Google, Samsung, Mercedes, and even The New York Times, you have to wonder if it’s worth all the fuss. Should we be implementing it into every tech-related feature? To find out, we’ll have to look at the data.
Companies that are using virtual reality in some way or another are bringing in more cash, according to statistics. But the majority of that money is passed on to the creators of the virtual reality gadgets. While brands can hire experts to make an app of their own, it’s expensive to do so - up to $500,000, in fact, and it’s hard to tell if it’ll pay off.
Some brands have completely committed to their portion of virtual reality and hope it gets more attention. After an average start, they’re glorifying the information and staying positive to regain the public’s interest. There’s no surefire way to use virtual reality to intrigue customers and increase sales yet, but Amobee, MediaSpike, and Vertebrae have all stuck with it and have been somewhat successful.