The advance technologies in ecommerce and mobile have caused a great shift in shopping trends to transform the retail business industry. The marketing strategies of leading ecommerce brands take concern of ever changing competitive trends; so, the success in ecommerce largely depends upon incorporation of the best technology. According to Spencer Spinelli, Director of Emerging Media at Google, “Technology, encompassing the users’ experience with brands, would be a missing link between the ecommerce sales and mobile.”
Do you want fries with that ‘Snaplication’? or maybe just a smile. McDonald’s is making applying to work at the fast food chain a snap by appealing to job applicants who use the popular social media communications app: Snapchat.
In Australia prospective hires can send a 10-second video ‘wearing’ a McDonald’s uniform via a Snapchat filter to employers. The global restaurant franchise trendily refers to this initial stage of interviewing as “Snaplications”. The mobile app enables users to make and send videos and pictures which self-destruct mere seconds after viewing.