The advance technologies in ecommerce and mobile have caused a great shift in shopping trends to transform the retail business industry. The marketing strategies of leading ecommerce brands take concern of ever changing competitive trends; so, the success in ecommerce largely depends upon incorporation of the best technology. According to Spencer Spinelli, Director of Emerging Media at Google, “Technology, encompassing the users’ experience with brands, would be a missing link between the ecommerce sales and mobile.”