There appears numbers of posts highlighting the importance of social media in internet marketing but very less is said about the content and to make it more engaging. An engaging, convincing and compelling content helps to garner more in terms of followers, comments, shares, likes, clicks to shared links etc. If you too are not satisfied with the outcome of your regular SMM efforts then it is time to evaluate the content quality.
How to Judge the social media content quality?
If you don’t have quality content to share with your social media followers, people will stop following you due to lack of useful information. SMM is all about engaging and expanding the target audience. Off course, there may be little discrepancy between your assessment and that of target readers. It is you to bridge that gap, and to do this; you need certain parameters to evaluate the content quality. Do you have the checklist? It is here:
- Is the title effective?
- Does the shared content contain some takeaway?
- Is the content useful?
- Is the content error-free?
- Is it visually interesting with proper formatting, headings, images, videos etc?
- Is it optimized for the set of target keywords?
- Does it include external and internal links at proper position?
- Is it posted in appropriate categories with tags?
The Laws That May Help To Create Engaging Content:
Publishing amazing quality content at popular social media platforms has been an effective internet marketing activity; and, its power to influence the buying decisions has been predicted to grow fast in future. Each sentence that you use to create content should have a purpose because social media gives you limited space to engage the community members with less patience. Even the short spaced appearance of your brand should be enticing to stop the visitors from drifting to other source. There are no gimmicks to ensure the success with content marketing through social media; yet, you can brighten the prospects if you follow the certain laws, pertaining to specific traits, in content marketing policy:
- Listen more – Talk less Quality
- Law of patience
- Value to Conversation
If you follow these laws properly these can bring magic to your ecommerce web site in terms of traffic and sales.