Online branding is the important aspect of any internet marketing strategy; brand value is the platform over which internet marketing plans are built to be executed in a personalized way. Social media helps you to reach deep in the communities but in the absence of a particular brand banner, every effort fails to connect the potential buyers and stakeholders with your business. I see numbers of people saying that their website traffic is good but the conversion rate is very poor. The major reason responsible for such a common feel is ineffective positioning of brand in the digital world. Following tips may help you to empower your brand for convincing and compelling the potential buyers and to expand your community as well.
- Website quality matters a lot; it is the mirror image of your products and services standards. Apart from aesthetic aspects, functionality is the most critical component of your business website that keeps the visitors stayed and exploring longer. Longer stay period at website improves the conversion rate and the search result ranks as well.
- Keep the name, profiles, pictures, images and intellectual essence same across all the social profiles. Consistent profiles strengthen the ORM (online reputation management) in the minds of interested buyers.
- Represent the brand as the symbol of superiority, latest trend and best valued. Establish and strengthen your brand image through steady communication and prompt interactions. Dialogue with customers through chat online and phone calls keeps them engaged with your brand.
- You should emphasize upon forging the relationships rather than pushing up aggressive sale approach. Define your brand’s promise that should be powerful yet simple to understand. Your customers’ community and brand champions must know what they can expect in terms of quality of products, services and support.
- Establish the common brand’s image for being the different than others. You shouldn’t act aggressively to counter down the actions of your competitors; instead, you should be reasonable in responding and must make your responses personalized.
At last, content quality plays very important role in brand making for internet marketing because it is the sole criteria for finding the best slot in search results ranking, especially, after Google incorporated RankBrain (26th October 2015) among its hundreds of ranking signals.