Is it possible to get more out of your social media posts? Can you save time when it comes to your social media efforts yet still increase engagement? The answer to all of these questions is a definite yes. However, in order to take advantage of that potential, you need to reexamine your relationship to your social media accounts.
It is important to give each of your social media sites your full attention. Creating original content for each channel is certainly a good idea as well. However, if you have a post on Facebook or Twitter that you think could do very well for itself elsewhere on social media, then there are a few simple things that you are going to want to keep in mind.
How To Find Your Most Popular Posts
Before you can repurpose your best posts, you have to be able to find your most popular posts:
1. Facebook: Using the Facebook Insights tool, you should be able to view the popularity of previous posts.
2. Twitter: Your Twitter Analytics dashboard will prove useful in revealing your best posts.
3. Instagram: Look for a 3rd party analytics tool. 2016 Best Nine is a good example.
How To Repurpose Popular Social Media Posts
Now that you know where to go for your popular social media posts on Facebook, Twitter, and Instagram (as far as other sites are concerned, you will either want to find or download an analytics tool), you’re ready to learn how to repurpose them. Let’s run through a few possibilities:
• Pinning Instagram photos on Pinterest: Turning your popular Instagram posts into Pinterest posts is easy enough. Simply upload photos to your webpage and then go to your Pinterest profile. Click pins, choose “save pin”, and then punch in your URL or simply upload the image. Once you have the pin up, write up a clever description. Make sure it ties back to your webpage and then post your pin to the relevant board.
• Turning tweets into graphics: Take popular tweets, add a compelling, relevant image, and tweet it again. You can even share such a post to other social media sites. Adobe Spark is a good example of a tool that can help you create images.
• Turning FB posts into blogs/videos: Popular Facebook posts being repurposed into blog posts, which you can then share to places like Twitter? Why not? You can even repurpose a Facebook post into a video.
• SlideShare: If you have a number of quotes/statistics that your followers are already responding to, why not combine them into a SlideShare presentation? This is an older idea but it remains a vital one. SlideShare makes it pretty easy to get started.
• Creating a Twitter moment: Twitter Moments launched a few months ago and companies/individuals are still exploring and engaging the potential of this feature. There is still plenty of room for creativity within this concept. If you happen to have a number of popular, related posts, then you should consider turning them into one of these Twitter Moments. Your audience will no doubt respond.